From click to customer
Know which ad brought every customer.
AdsAssist shows you which of those ads actually brought you paying customers, so you can put more money behind the ones that work and stop wasting it on the rest.
Read-only access Updates every 15 min
Connect your ad accounts
Official Google and Meta sign-in. Read-only reporting.
Sign in with Google and Meta. Your last 30 days load right away.
The problem
Your ad platforms count clicks. Your business counts customers.
Google reports 120 conversions. Meta reports 85. Your sales team closed 9. Which campaign did those 9 come from? Nobody knows, so next month's budget goes to whatever looked cheapest per lead.
Google Ads says
0 conversions
Meta says
0 conversions
Your sales team closed
0 customers
Two dashboards, two sets of numbers.
Google Ads and Meta count results differently, in different places.
Cheap leads can be expensive.
A ₹150 lead that never picks up the phone costs more than a ₹600 lead who buys.
Leads go missing after the form.
You can't see where people drop off between the click and the sale.
No more waiting for the Excel report
Still checking your ads in an Excel sheet?
For most businesses, someone updates an Excel sheet by hand once a day, and it gets compared with old numbers once a month. By then the money is already spent. With AdsAssist, you open your dashboard whenever you want and see where every rupee went, compared with last week or last month in one click.
When your agency or media buyer knows you can check anytime, they stay on their toes.
Before
- An Excel sheet, updated by hand once a day
- Compared with old data once a month
- You take the agency's word for it
With AdsAssist
- Numbers that update on their own every 15 minutes
- Compare any two periods, any time you want
- You see the same numbers your agency sees
How it works
Three steps to cost per customer.
- 1
Connect Google Ads and Meta.
Sign in with Google and Meta and pick your ad accounts. Your last 30 days load right away.
- 2
Add one line of code to your site.
The AdsAssist pixel records visits and form fills and links each one to the ad that brought it. Prefer your CRM? Send leads through our API.
- 3
Follow every lead to the sale.
Move leads through your own pipeline stages, or let your CRM update them. AdsAssist shows what each stage cost you, campaign by campaign.
Features
Everything between the ad click and the sale.
One dashboard
Google Ads and Meta, on one screen.
Spend, leads, cost per lead and ROAS across every account, compared with the previous period.
- Updated every 15 minutes, with a Sync now button
- Choose the numbers your business tracks, or start from a lending, lead-gen or e-commerce view
- Filter by platform and campaign type
- A live view of today as it happens
Dashboard
Google Ads + Meta · Last 14 days
Spend
₹0
▲ 12.4%
Leads
0
▲ 18.2%
Cost per lead
₹0
▼ 4.9%
ROAS
0.0x
▲ 0.6x
Spend and leads
Lead funnel
Wasted spend
Find the keywords eating your budget.
Every Google Search keyword and search term, with what it spent and what it brought back.
- Spend with zero conversions, flagged automatically
- Quality Score with its three parts
- Impression share lost to budget and to ad rank
- Search terms ready to add as keywords or block as negatives
Keywords
₹49,245 spent with no conversionLost to budget 38% · Lost to ad rank 21%
Tracking
Every visit. Every form. Every click ID.
One line of code links each visitor, even the ones who leave a form half-filled, to the campaign that brought them.
- Captures Google and Meta click IDs and UTM tags
- Records form starts and drop-offs as well as submits
- Joins one person's visits across phone and laptop
- Consent mode for privacy
Live website events
Liveform_abandon
Left at step 2 of 3
page_view
/home-loan
field_capture
phone +91 98•••••210
form_start
Apply now form
Lead pipeline
See which campaigns bring leads that close.
Leads from your website, your CRM and Meta lead forms, matched to their campaign and followed to the sale.
- Your own pipeline stages
- Full history: who moved each lead, and when
- Revenue and ROAS from leads you actually won
- Leads with no campaign attached get flagged
Priya S.
Google Ads · L1 Personal Loan · keyword “personal loan online”
Lead
Cost per lead
₹224
Qualified
Cost per qualified
₹505
Application
Cost per application
₹963
Won
Cost per won
₹4,917
Moved to Lead by pixel
Send results back
Teach Google and Meta what a good lead looks like.
When a lead is approved or buys, AdsAssist sends that result back to the ad platforms. Their bidding then looks for more people like your customers.
- Google Ads offline conversions and Meta Conversions API
- You choose which stages get sent
- Contact details hashed before upload
- Every upload logged, and retried if it fails
Lead stage
Approved
Hashed email + phone, click ID
Google Ads
Offline conversion
Meta
Conversions API
Audiences
Retarget the people who almost converted.
Build audiences from real leads and form abandoners. AdsAssist keeps them synced to Google and Meta every day.
Approved, not disbursed
Leads in stage Approved · last 30 days
Insights and alerts
Know what to fix before Monday's meeting.
AdsAssist reads your numbers and tells you what needs attention.
- Campaigns spending with no leads, costs creeping up, and the campaign worth scaling
- An AI summary of the week with a short action list, each item linked to its campaign
- Email alerts when spend, leads or cost per lead cross your limit
- A weekly report in your inbox
AI summary · this week
“Demand Gen – Broad” spent ₹18,400 with no leads
CriticalCost per lead on Meta Lead Gen up 31%
Warning“L1 Personal Loan” is worth scaling
WinBuilt for your business
Made for businesses where a lead isn't a sale yet.
For agencies
One login for every client.
A workspace per client, each with its own ad accounts, currency and time zone. Clients get view-only access to their own numbers.
- Roles: owner, admin, analyst, viewer
- A weekly report per client
- Switch between clients in one click
Sunrise Finance
1,180 leads this month
Brightpath Academy
2,340 sign-ups this month
Skyline Homes
96 site visits this month
Ledgerly
212 paying users this month
Sample data. Each client sees only their own workspace.
Security
Built to be trusted with your data.
Official sign-in
Connects through official Google and Meta sign-in. We never see your passwords.
Read-only Google Ads
AdsAssist reports; it never changes campaigns, bids or budgets.
Hashed contact details
Contact details are hashed (SHA-256) before they reach any ad platform.
Role-based access
Role-based access in every workspace.
FAQ
Questions people ask
Does AdsAssist change my campaigns?
No. It reads your data and sends conversions and audiences back. Campaign changes stay with you.
How fresh is the data?
It syncs every 15 minutes, and you can sync on demand. Google and Meta keep revising recent numbers, so each sync re-checks the last two days.
Do I need a developer?
Only to paste one line of code on your site, or to connect your CRM through our API.
Which ad platforms do you support?
Google Ads, including manager accounts, and Meta (Facebook and Instagram).
Does it work with Performance Max?
Yes for spend and results. Keyword and search-term reports cover Search campaigns, since that is what Google shares.
What does it cost?
Pricing is custom to your business. Book the demo and we quote your exact price in the first few minutes, before you commit to anything.
Stop paying for leads that never close.
Book a demo and we'll show you, on your own ad accounts, which campaigns bring customers.